How do I improve the ranking of my web site in the search results?

"Use a "keyword" meta-tag to list key words for the document. Use a distinct list of keywords that relate to the specific page on your site instead of using one broad set of keywords for every page."
Relevance of the META Keywords Tag is minimal. The keywords tag may be considered in the overall equation of page quality depending on the search resource.
If the keywords or keyword phrases do not appear on the page visibly, then they should not appear in the keywords tag. We recommend that they come from your title element, meta description, heading and first paragraph of content, in that order.

Historical Note: For those search engines that are META enabled, the META Keywords Tag used to be one of the most important areas after the title element and page description. This tag has been abused over the years by marketers and consumers alike, that the search engines have decreased the relevance of the keywords tag. In some instances, the keywords tag has been deemed irrelevant.